Author: tactoken


TAC Marketing Growth Plan through software distribution

Today I am going to talk about the final phase of our project. This Phase is about Marketing Growth.

I started up this blog talking about the first steps of The Advertising Currency project.

Opening with details about our plan for Contracted Advertising I explained how contracted ads work. Also explained, was how this will help us create an online store of offline advertising allotments.

I went on to also explain the advertising platform. I explained how this part of The Advertising Currency project will set it project apart from other projects.

Today I want to explain to you the single most important part of The Advertising Currency project. That part of course is our plan to spread TAC throughout the marketing and advertising industry.

Although relatively easy to explain, Marketing Growth is also the part of the project that keeps The Advertising Currency from being a security.

Marketing Growth with software


Marketing Growth with Software

Obviously most people are not programmers or designers. This means most don’t know the marketing growth achieved from giving away free software and free web designs. In fact, it’s one of the easiest ways to promote.

As you can see from our graphic there are countless types of scripts. We plan to create and distribute as many as we can to help us with marketing growth.

By utilizing free, opensource, and paid scripts we achieve marketing growth without having to do marketing per say.

The great thing about our plan is we are spreading the use of The Advertising Currency to other marketers and advertisers. This means it serves as a two-fold plan. On one side we achieve marketing growth and on the other we spread the advertising currency.

Marketing Growth With PAD Submissions

PAD stands for Portable Application Description specification. This is an xml file format designed to help authors and publishers of software with communications.

It was designed to provide a consistent and standard for communicating content. The content being product descriptions, requirements and other product-specific details to online sources, websites and catalogs.

This file format, among other things, allows for one to easily submit software. They can submit to countless online directories. Sites you may have heard of are cnet, tucows, and hotscripts.

The Marketing Growth Map

So here is a complete mapping of what we expect with software for marketing growth with The Advertising Currency.

First, imagine we have created a piece of software. For the sake of discussion lets say we created an open source shopping cart that utilizes TAC as its method of payment.

Inside the software itself we have added a link to The Advertising Currency project in the source code of every page. We have also added it to the footer of all website scripts and inside the license.

First we can host the software on a number of sites. We want to do so on as many sites as possible. So we start out putting our project on github, on sourceforge,, launchpad, OSDN, the list goes on and on.

When we submit the project, we also add links back to our own main Advertising Currency project page within the descriptions.

Finally we submit the hosted project to software directories – ie tucows, hotscripts, cnet, etc. So we end up with a series of directories linking to a series of projects.

Each of those projects links to the main currency page. The main currency page is also found inside each download.

The end result off all this, is countless scripts being in the marketplace that utilize The Advertising Currency. This allows TAC to take on a market value above and beyond our project.


The Advertising Currency is a cryptocurrency project intended to decentralize the industries of advertising and marketing. Our goal is to raise $40 million US dollars during our Initial Coin Offering. Anything less than $1 million US dollars will be refunded at the end of our Initial offering. Our complete plan can be found here.

Advertising Platform utilizing TAC Token

evil google

We told you about the contractual advertising plan for The Advertising Currency yesterday, so today we wanted to talk to you about our advertising platform plan.

Lately it seems everyone wants to ask, “Why should we use The Advertising Currency solution and what makes it different?“. This is logical as TAC is not the only advertising platform nor cryptocurrency solution created.

These solutions all attempt to address the problem of corporate control over the advertising and marketing industry.

So what makes us different? It’s the fact we are not trying to recreate the wheel.

We don’t have a plan to simply create another google style advertising platform.

Utilizing cryptocurrency is part of our plan, however only a small part. We don’t aim to create another Google clone that uses cryptocurrency. We think Google has been doing things wrong in their design and we don’t want to clone that. Instead we plan to fix it.

Google gets it wrong over and over

Google has been trying to figure out the social aspects of the internet for a long time now. The trouble is, they keep getting it wrong.

Excluding hangouts, Google has never had a truly successful social product.

In fact, it seems as the business world has become more social Google has done the opposite. They certainly do not follow their own best use practices.

They don’t interact with the customer, they don’t offer the customer any means of contact, and overall they try to automate their entire business.

This means they left the door wide open for something more interactive in terms of an advertising platform.

OSMP-TAC: Our Advertising Platform SolutionThe Advertising Currency advertising platform

We believe advertising online needs to become much more social. This is a lot easier to accomplish than others seem to understand.

A social experience isn’t about social walls, streams, or telling others what you had for breakfast.

Its about the ability to interact back and forth with others through their content.

It is our belief, the way this is currently being handled  does a disservice to advertisers and to publishers.

The plan for our advertising platform is to create an experience that allows publishers, advertisers and viewers to interact through those ads.

Better targeting of advertising through feedback is our end goal.

The advertising platform solution we will create will be based off a heavily modified version of the Open Source Marketing Platform that we will call OSMP-TAC.

OSMP is already a very powerful marketing platform and with a few tweaks it will also function very well as an advertising platform.

TAC Advertising Platform: Advertisers

As the internet has matured so has the way in which users behave on the internet in terms of best business practices.

Today users are more open with data as long as they understand why it’s being gathered and for what purpose.

Because of these things, fast loading forms asking questions is perhaps the best way to handle interacting with advertisers.

We don’t want to overload advertisers with questions but if they are simple and quick loading, we believe they will happily be answered if its helps ad targeting.

Some basic questions we intend to ask advertisers within the advertising platform are:

  1. Does your ad target? males, females, both.
  2. What age range best fits your target? Under 10, under 16, under 18, 18 – 25, 25 – 40, 40 – 65, 65+.
  3. What is the background color of your ad? transparent, red, blue, orange, green, yellow, etc.
  4. Does your ad sell a product or service? yes or no.
  5. Is your ad animated? yes or no
  6. Is your ad for an agency of some sort? yes or no.
  7. Is your ad for? personal, corporation, company, cooperative, other.
  8. Which would you prefer to target? Personal Sites, Personal Blogs, Company Sites, Companies Blogs, News Sites, Educational Sites, Other.
  9. Do you need location based targeting? yes or no.
  10. Pick the language(s) that your website is in? English, French, Spanish, Arabic, Chinese, German, etc.

This is not an extensive list and it’s something we expect will constantly change and be tweaked with layered questions based on answers of other questions.

This just gives people a general idea of what we are doing and how we plan to go about doing it.

TAC Advertising Platform: Publishers

Publishers are the people who own websites and display ads. These are people who are often incredibly passionate about their websites and the missions of those websites.

The way the current system works is completely unfair to publishers.

Ads displayed on a publisher’s website is something one has little control over. Of that control it almost always comes in the form of after the fact blocking.

Blocking ads after they are displayed is counter productive to a publisher.

Understanding the specific needs of the publisher and understanding their overall reputation we are better about to serve targeted advertising. After all, who knows a target audience better than that of the website owner?

Asking them questions within the advertising platform is the best way to help publishers gain more control just as it was with advertisers.

By asking about their websites, the types of ads they wish to display, and the location of those ads we can better match publishers with advertisers.

Some basic questions we intend to ask publishers within the advertising platform are:

  1. Does your website target? males, females, both.
  2. What age range best fits your target? Under 10, under 16, under 18, 18 – 25, 25 – 40, 40 – 65, 65+.
  3. What is the background color of your website ad space? white, red, blue, orange, green, yellow, etc.
  4. Is your website a blog or news website?
  5. Is your website personal or business?
  6. Are ads the primary source of revenue for your website? yes or no.
  7. How much monthly traffic does your website generate? 1 to 1000 hits, 1000 to 10000 hits, 10000 to 50000 hits, etc.
  8. Do you seek only non-profit ads to be displayed? yes or no.
  9. Do you allow direct competitor advertising to be displayed? yes or no.
  10. Pick the language(s) that your website is in? English, French, Spanish, Arabic, Chinese, German, etc.

As was the case with advertisers, these questions are merely samples for you to understand the end goal of obtaining better targeting through a social interactive experience.

We are attempting to increase the targeting of  the advertising by allowing a more direct approach at being interactive with publishers and advertisers.

Existing advertising platforms seem to have a problem of not taking user feedback into account when determining targeting and we think you will agree this approach is much more interactive.

TAC Advertising Platform: End Users

The solution to higher quality advertising through targeting can not be dependent upon these groups. Instead, the public as a whole is needed to partake in the quality process.

A small icon below every ad that allows a user to interact and leave feedback would be a good start, however one needs to understand a user will only interact with an ad if it will improve the overall experience of their visit.

This icon would allow an end user to leave feedback about the advertisement.

This feedback needs to gather exactly why the user is unsatisfied. It could be that the ad was intrusive or it could be that the color scheme didn’t match or perhaps even that an animation was to distracting.

A series of questions with predefined answers is not enough to answer the needs relating to user experience.

What is needed is a combination of questions and a dialog box to allow the user to explain the experience and issues.

The data collected from the end user must be then stored inside the advertising platform.

This must be displayed for the platform admin, the publisher and the advertiser.

TAC Advertising Platform: Contracts

Did you know until Google turned it to a mainstream technique, the per-per-click model was considered a scam?

The pay-per-click model is flawed and unfair to the publisher. It means the publisher ends up getting minimal pay despite it being website that does all the work.

If you have not realized it by now, we love contracts at The Advertising Currency.

Instead of using the pay-per-click model of of advertising, we intend to use a contract based formula.

The size of the website, the amount of traffic it receives, the type of site it is, and the placement of advertising on the page will determine the specific contract a publisher must agree to.

Publishers are shown a contract based on the answers they provided from the questions explained above.

The amount of time a publisher must display ads, the location of those ads on a website, the website the ads must be displayed on and the amount in TAC a publisher will be paid for displaying ads are defined by the contract.

The most logical and fair way to pay publishers is with a flat rate. A fate rate allows publishers to earn based on efforts instead of results.

This makes sense if you understand it takes a user seeing an ad several times before acting on it. It takes the efforts of several publishers displaying an ad for a user to react to it.

TAC Advertising Platform: Summary

Its going to take an advertising platform that is interactive to really break through the trends of Corporate control. Corporations have never understood the human experience and the concept of decentralized cooperation.

Corporations have always been about taking and never about giving. They are about profits, not about fairness and justice. The next generation of marketing and advertising can use this to create something more fair. It is something that cryptocurrency naturally embraces.

It is our belief, this is the only logical step forward.

The Advertising Currency is a cryptocurrency project intended to decentralize the industries of advertising and marketing. Our goal is to raise $40 million US dollars during our Initial Coin Offering. Anything less than $1 million US dollars will be refunded at the end of our Initial offering. Our complete plan can be found here.

Contracted Advertising – TAC Token

Amy and I (Bruce) went to Denver Startup Week last week to see who we could meet and share the advertising currency with. This is a week long event with over 300 sessions relating to starting up companies.

They had sessions on everything from using accelerators and incubators, to legal topics to marketing advice. There was something for everyone who is in the industry of startups.

Although a project like The Advertising Currency ICO is technically a startup, most rarely put it in that category. So I think I was the only person specifically in the industry of cryptocurrency at the entire event, though there was much about blockchain itself.

On the closing of the second day we attended an event called startup my startup. This was a fun little event. It was a panel of 4 venture capitalist judges who would listen to your pitch your idea, and then they wold give feedback – basically a mini version of sharktank.

The Advertising Currency ICO Pitch

The Advertising Currency Coin Logo

I was the third person called up to pitch my project. The presenter, Anthony Franco, was clearly no fan of cryptocurrency.

As he calls me up he reads from his sheet “Bruce Bates with The Advertising Currency ICO.” At this point, he chimes in with a much expected “An ICO, you’re probably not going to get much suport from this panel.”

What surprised me was that another panelist, Natty Zola, instantly spoke up and said “I have no problem with it.” Please note these are all paraphrased not exact quotes.

So I went about explaining the TAC ICO project. Mostly I focused on the parts investors love about the TAC Token Project – that of the first and second phase of the project. This is where I explained how we fund our currency through a crowd fund sale.

Then I explained we are going to liquidate those funds and use them to purchase advertising contracts with mainstream advertising agencies. As this part of the plan has an almost guaranteed increase in investment, its the part that most interests investors.

I did briefly mention parts three and four of The Advertising Currency project but the main focus was on phase one and two – funding and advertising contracts.

Awards don’t make you smarter

denver startup week sponsors

So after I was done with my pitch, instead of critiquing my project, I go loads of questions. Part of this felt like I was being tested in my knowledge, and part of it seemed to be a genuine curiosity – nearly all of it was done by Anthony Franco.

Honestly I impressed him when all was said and done. But at one point he had asked me something about how advertising contracts work, and I started to explain when he cut me off.

He said I was “flat out wrong in saying contractual based advertising is not based on impressions“. He then went on to “explain” all advertising is done by impressions – even offline.

I didn’t argue with him as he was the panelist and presenter – but he was flat out wrong.

This is a guy who is boasting on his linkedin profile about all his companies awards – which are most impressive – but awards don’t make you smart in a topic, and this is clearly a topic he doesn’t actually understand.

Out Of Home Advertising: Impressions vs Allotment

Okay so now its time for some education. One of the key pieces of The Advertising Currency plans is to utilize 70% of our funds to enter into advertising contracts with well known Offline Advertising Agencies.

Contractual advertising is similar to bulk buying in that one will get a much larger retail value in products than they pay up front. However that’s pretty much where the similarities end.

When one bulk buys a product or when they personally purchase a product such as advertising, they are considered a mid sized marketer. They are not by any means a high profile marketer to a corporate advertising agency.

As such, one gets the pricing off a mid sized marketer. This means they are purchasing impressions. If dealing with billboards, it means they are getting OOH Impressions which are vastly different than other types of impressions.

However high profile advertisers do not buy impressions at all, they buy allotments.

An allotment is the number of advertising units required to achieve a desired Gross Rating Point (GPR) level in a market.

the advertising currency phase 1 and 2


An allotment of advertising is a specific formula used to measure the impact of any given advertising space.

For example if one is trying to reach 30% of the market and it takes 10 ad exposures to achieve this, the GRP level is 300.

When you enter into an advertising contract, these are the formula’s that are used.

Advertising contracts have huge advantage to that of impressions because of this model. This means your ads will be displayed until an agreed GRP level is achieved. That is what the contracts are about – percentages, time, and GRP.

OOH Impressions

Billboards also do not use traditional impressions as most people think of them. Instead billboards use a formula called Out of Home (OOH) Impressions.

OOH Impressions are an extensive topic. Basically some genius adveritsing agency figured out there are way to predict if a person is really viewing an OOH advertisement.

Some basic things that are taken into account when determining OOH Impressions are Position of Sun to billboard visibility, and exact positioning of ad from viewer (left, right, overhead, far left, far right, etc.).

Another thing that is taken into account is the positioning of the ad to the viewer – for example if it is angled so only certain people coming from certain directions can see it.

Also taken into account is if the billboard is static or animated. Finally the specific target audience trying to be reached (for example breast cancer billboard are not intended to target men).

All of these things are taken into account with OOH Impressions. Its not as simple as if one passes an ad or not.

The Advertising Currency Contractual Plan

If you have not read The Advertising Currency whitepapers on this project, we very much recommend doing so.

One of the things you will read about is our plan for utilizing advertising contracts.

In a nutshell, we want to enter into dozens of multi-million dollar contracts for advertising space in the offline world. For every 1 million we spend on a contract, we believe we can negotiate a minimum of $1.5 million in retail ads.

From the investment standpoint this is something amazing. Its almost a guarantee on returns at a very nice premium. If we enter into $28 Million dollars worth of contracts, we should get well over $60 million dollars in retail advertising.

This of course will be sold back to the public utilizing the TAC currency.

The Advertising Currency is a cryptocurrency project intended to decentralize the industries of advertising and marketing. Our goal is to raise $40 million US dollars during our Initial Coin Offering. Anything less than $1 million US dollars will be refunded at the end of our Initial offering. Our complete plan can be found here.
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